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Systematic Art

  • Project: Systematic Art redesign
  • Client: Gil Traub
  • Services: Art Direction, UI & UX, Responsive
    Web Design, E-commerce Development, Content migration, 3D Animation, SEO


Client came with an outdated site that had very confusing product presentation and categorization. We rebranded, redesigned, migrated to Magento Commerce and developed a wide range of additional features, graphic and video details that improved a user experience and overall presentation of the company. As a result, Systematic Art website stepped up from the competitors and become a leader and innovator in presentation and communication with potential clients.

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We have been contacted by a client who needed a redesign and migration of his existing e-commerce system to Magento. The client was shy in engaging the relationship with us due to the terrible experience with the previous web company who had delivered unusable product with a 6 months delay. He was very cautious at start, but after a couple of meetings we adjusted our working process to make him assured and safe taking the initial discovery and planning process step by step. Once the client realized that we fully understand his products and business process and when he realized that our analysis and proposed solutions are in line with his expectations and clearly meant to improve his business, presentation and user experience, we were allowed to carry on in full speed. With every step of the process the confidence between the client and us got stronger and by the end of the project we became digital partners that are now working on multiple projects and applications.


Old site was outdated in design, where not behaving properly in all relevant browsers. Product and category structure was too complicated and confusing for clients. Site was developed on Pro Stores that ended support and had to be migrated to a modern e-commerce system.


We developed a fully customized Magento E-commerce site with modern design and high usability. After the migration of the product catalog we maintained and improved SEO. Additional custom features where developed along with a wide range of graphic and 3D animations in order to improve user experience.

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Bar was raised in the Art hanging business and Systematic Art becomes a leader. In the upcoming months sales jumped in 30% and more importantly orders moved from phone orders to online orders. Clients were able to understand the product better, which significantly decreased refunds and time needed for client support service. Finally search engine ranking was improved so that Systematic Art becomes the 2nd site that comes up in the search for the most relevant keywords.

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Checkout live Systematic Art Website www.systematicart.com

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